ETF pioneer and industry expert, Manooj Mistry, joins HANetf as Chief Operating Officer

24 February 2021


  • Mistry was formerly Head of Xtrackers ETFs and Index Investing at DWS, CEO of DWS Investments UK Limited and launched the first UCITS ETFS in Europe with Merrill Lynch in April 2000        
  • Mistry brings significant expertise and capability of founding two ETF businesses and the launch of 400+ exchange traded products to a highly experienced team        
  • HANetf exceeds $2billion assets under management


HANetf, Europe’s first ‘white label’ ETF issuer, is pleased to announce that Manooj Mistry has been appointed as Chief Operating Officer (COO) as part of the company’s continued expansion. He joins HANetf at the beginning of March 2021.

An ETF pioneer and industry veteran, Mistry brings over 25 years of leadership in asset management and ETF business development as former CEO of DWS Investments UK Limited and Head of Xtrackers ETFs and Index Investing at DWS.

Reporting to Co-CEO, Nik Bienkowski, Manooj will lead the product development, operational and regulatory aspects of the HANetf business.

Co-Founder and Co-CEO of HANetf, Nik Bienkowski, commented: “Manooj joins us at a time of rapid expansion for the HANetf’s full service white-label platform and we are thrilled to have on-board his deep expertise and knowledge of building successful ETF businesses. Manooj launched the Xtrackers ETP business at Deutsche Bank in 2007 and during his time oversaw the launch of over 400 UCITS ETFs and ETCs, creating the number two ETP provider in Europe. 

Manooj has developed and launched many firsts to market,  and his wealth of experience will be intrinsic in helping lead the way as we take HANetf from high growth, new entrant in the ETF space, to an ETF issuer with a deep product offering –one which will be the first multi-manager ETF platform in the world. The long-term goal for HANetf is to build out a ‘periodic table’ of ETP offerings across ESG, thematic, smart beta, active and niche strategies, covering the asset classes of equities, bonds, commodities and alternatives.  This hire clearly shows HANetf is developing into a formidable European ETF player.”

Manooj’s appointment comes at a time of rapid expansion for HANetf that has seen it exceed $2 billion assets under management last week, an increase of over 85% in eight weeks since the beginning of 2021[1].

HANetf was set up by Hector McNeil and Nik Bienkowski in 2017 to crush the barriers to entry to the European ETF market, by providing a comprehensive ETF product and distribution platform with the ability to issue a new UCITS ETF within 10 weeks.  This includes product development, operational, regulatory, distribution and marketing solutions for asset managers and businesses who want to successfully launch and manage ETFs and ETPs, in order to leverage their existing brands and expertise.

Manooj Mistry said “I am delighted to be joining the HANetf team at such an exciting time.  They have ambitious plans to grow the ETF market and an extremely busy pipeline for product launches in 2021. HANetf are bringing some truly innovative products and firsts to the market, particularly in the thematic, active and sustainable investing space.”

In the past year, HANetf has launched 7 new products to market including the world’s first carbon avoidance solutions ETF[2], a landmark gold ETC with The Royal Mint, the world’s first central counterparty cleared, an exchange traded Bitcoin ETP[3], and a host of modern thematic ETFs.  These include Europe’s first medical cannabis ETF[4], Europe’s first 5G and digital infrastructure ETF[5], North American midstream energy and the World’s first Shariah compliant global equity active ETF[6]. 

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