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HANetf reaches $750 Million AUM Milestone


  • HANetf hires Anil Sood as Head of Customer Acquisition


10th November, 2020, London

HANetf, Europe’s first ‘white label’ ETF issuer, is pleased to confirm that it has exceeded $750 Million and is as of 6th November 2020[1].This AUM milestone represents yet another achievement for the HANetf platform, which has increased its assets by over 1000% since the beginning of the year[2].

Hector McNeil, Co-CEO of HANetf said “The success of HANetf’s growth this year has largely been due to developing innovative new products to markets that are capturing the interest and imagination of European investors.  Our new funds this year have included a landmark gold ETC with The Royal Mint, the only gold ETC in Europe to custody gold at a Sovereign Mint and not at a bank[3], the world’s first central counterparty cleared, exchange traded Bitcoin product[4], and a host of modern thematic ETFs that include medical cannabis, which is Europe’s first cannabis related ETF[5], Europe’s first 5G and digital infrastructure[6], North American midstream energy and the World’s first Shariah compliant global equity active ETF[7].  

HANetf has also recently hired Anil Sood as Head of Customer Acquisition.  Reporting to co-CEO Hector McNeil, Anil’s remit will be increasing the range of partners and ETFs on HANetf white label platform.  Anil has extensive experience of ETFs with previous roles as Head of ETF Sales at Cantor Fitzgerald and Director of ETF Sales at Knight Capital Group.

McNeil went on to comment: “We are delighted to welcome Anil to HANetf.  The appetite for ETFs grows stronger every day as investors are placing higher value on products that offer great exposures with the added benefits of cost-effectiveness and liquidity. This, in turn, is drawing more asset managers into the ETF space and they seek to tap into the immensely effective distribution power of ETFs. Anil’s experience in growing ETF businesses will be an important component of developing exciting products for European investors.”

Founded in 2017 by ETF industry pioneers Hector McNeil and Nik Bienkowski, HANetf was built to reduce the barriers to entry to the European ETF market, by providing a comprehensive platform including product development, operational, regulatory, distribution and marketing solutions for asset managers and business who want to successfully launch and manage ETFs and ETPs to leverage their existing brands and expertise.  According to ETFGI, European AUM has burst through $1.11trn at the end of Q3, 2020[8] and this consolidates Europe as a possible exponential growth opportunity for the global ETF market.

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