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HANetf Adds Distribution Firepower with Ssentongo Hire

  • Harriet Ssentongo joins HANetf as Sales Director, BeNeLux
  • Adds over 12 years financial services and 8 years of ETF experience

London, 2nd July 2019 - HANetf, Europe’s first independent ‘white label’ UCITS ETF platform founded by Hector McNeil and Nik Bienkowski, has appointed Harriet Ssentongo as Sales Director, BeNeLux, further expanding the business’ distribution capabilities.

Reporting to co-CEO Hector McNeil, Harriet will be responsible for selling funds on the HANetf platform to institutional investors, wealth managers and private banking clients as part of HANetf’s comprehensive distribution and marketing solution. 

Harriet brings over 12 years of financial markets experience, with over 8 years dedicated to ETF distribution. She joins HANetf from WisdomTree Europe where she developed the distribution strategy for wealth management and private banking clients in her role as Director of UK & Ireland Sales. Harriet was also responsible for early phase ETF distribution in new markets in the Nordics, Germany and Switzerland.

Prior to working at WisdomTree Europe, Harriet held roles at Boost ETP and Bloomberg and has worked for public figures including British MPs and economist Nouriel Roubini.   

Hector McNeil, co-founder and co-CEO of HANetf, said: “HANetf has a formidable distribution team, which Harriet’s skills and experience will significantly enhance, and I am delighted that she is joining us. The BeNeLux region is an important and growing ETF market for us as asset managers, private banks, brokerages and financial advisers continue to increase their use of ETFs.

“Harriet’s considerable knowledge of the market and understanding of investor needs adds to our already powerful offering, reinforcing our unique proposition which combines a full-service ETF white-label platform with sophisticated distribution, sales and marketing services for on-platform funds.”

Since September, 2018, HANetf has dismantled barriers to entering the European ETF market, launching five UCITS ETFs with sponsors from North America and the Middle East (the full list of products is below). HANetf is planning to launch a further 10-15 unique and differentiated ETFs over 2019.

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