Splunk Inc. | making sense of big data | SKYY
Big data is only getting bigger
As the world continues to go digital, big data is only getting
bigger. Making sense of the growing amount of data the digital world is
generating is a top priority for many enterprises, along with a diverse set of
needs like streamlining operations and cyber security risk. Splunk Inc. is well
positioned to benefit from the boom in digital data.
Splunk is a US company with regional operations across Europe, the
Middle East, Africa, and Australia. The Company’s core offering collects and
analyses high volumes of data, regardless of format or source. Splunk produces
software for searching, monitoring, and analysing machine generated big data via
a Web-style interface. The company serves a variety of clients in different
industries, from education, financial services and government, to healthcare,
manufacturing, telecoms and e-commerce.
The firm’s focus is making machine data accessible across an organisation
by identifying data patterns, providing metrics, diagnosing problems, and
providing intelligence for business operations.
Its software services provide usable insights
into numerous digital systems, everything from websites and apps to servers and
mobile devices. The company states that the amount of data production each year
will be 44 times greater in 2020 than it was just a decade ago. With the amount
of digital information booming, Splunk has been growing by leaps and bounds.
The 4th quarter 2018 represented almost a 50% gain in revenues over
the similar quarter last year.
This double double-digit growth was driven by companies’ continued
interest in making use of the various unusable and unwieldy data they generate.
Further, Splunk made several acquisitions, most notably a few in the
cyber security realm, thus boosting its presence in this space.
Additional Splunk products
Additionally, Splunk revealed new and updated product rollouts in the
areas of Cloud Computing and Internet of Things device
tracking. Splunkbase, which is
essentially an app store, allows users hosted by Splunk to go and find apps and add-ons for Splunk which
can improve the functionality and usefulness of Spunk, as well as provide a
quick and easy interface for specific use cases and/or vendor products. Currently
more than 2,000 apps from strategic partners are available on Splunkbase which
extend the usefulness of the data analytics software for specific business
needs. Further products include Splunk Cloud
and Splunk Light, which offers log search and analysis for smaller IT
In 2017, Splunk introduced Splunk Insights
for ransomware, an
analytics tool for assessing and investigating potential threats by ingesting
event logs from multiple sources. The software is targeted toward smaller organisations
like universities. The company also launched Splunk Insights for AWS Cloud
Monitoring, a service to facilitate enterprises'
migration to Amazon Web Services' cloud.
Artificial intelligence & augmented reality
Splunk has further expanded its Artificial Intelligence and
Machine Learning capabilities to deliver a modern IT Operations suite that
includes infrastructure monitoring, service monitoring and automation.
Connected Experiences delivers insights through augmented reality (AR), mobile
devices like the iPhone, and mobile applications. It provides users with the ability to access
their data at any time. Splunk Business Flow brings the power of data to
businesses who can now easily explore and visualise their business processes
and customer experiences to make data-driven decisions that help increase the
Splunk Inc. respresents over 2.3% of the HAN-GINSCloud Technology UCITS ETF (SKYY).
 https://www.fool.com/investing/2019/03/06/splunk-springs-into-2019-ready-for-more-double-dig.aspx | March, 2019
 http://investors.splunk.com/static-files/993ab50b-19d1-44b0-826b-071d82c77d87 | April, 2019
 https://www.splunk.com/pdfs/technical-briefs/splunk-light-tech-brief.pdf | March, 2015
[5} https://techcrunch.com/2016/03/23/google-ramps-up-hybrid-cloud-security-strategy-with-splunk-bmc-and-tenable-partnerships/ | March 2016