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Splunk Inc. | Making Sense of Big Data | SKYY

Big Data is only Getting Bigger 

As the world continues to go digital, big data is only getting bigger. Making sense of the growing amount of data the digital world is generating is a top priority for many enterprises, along with a diverse set of needs like streamlining operations and cyber security risk. Splunk Inc.(SPLK) is well positioned to benefit from the boom in digital data.

Splunk is a US company with regional operations across Europe, the Middle East, Africa, and Australia. The Company’s core offering collects and analyses high volumes of data, regardless of format or source. Splunk produces software for searching, monitoring, and analysing machine generated big data via a Web-style interface. The company serves a variety of clients in different industries, from education, financial services and government, to healthcare, manufacturing, telecoms and e-commerce.

The firm’s focus is making machine data accessible across an organisation by identifying data patterns, providing metrics, diagnosing problems, and providing intelligence for business operations.

Its software services provide usable insights into numerous digital systems, everything from websites and apps to servers and mobile devices. The company states that the amount of data production each year will be 44 times greater in 2020 than it was just a decade ago. With the amount of digital information booming, Splunk has been growing by leaps and bounds. The 4th quarter 2018 represented almost a 50% gain in revenues over the similar quarter last year[1].  

This double double-digit growth was driven by companies’ continued interest in making use of the various unusable and unwieldy data they generate. Further, Splunk made several acquisitions, most notably a few in the cyber security realm, thus boosting its presence in this space[2]. 

Additional Splunk Products

Additionally, Splunk revealed new and updated product rollouts in the areas of Cloud Computing and Internet of Things device tracking.  Splunkbase, which is essentially an app store, allows users hosted by Splunk to go and find apps and add-ons for Splunk which can improve the functionality and usefulness of Spunk, as well as provide a quick and easy interface for specific use cases and/or vendor products. Currently more than 2,000 apps from strategic partners are available on Splunkbase which extend the usefulness of the data analytics software for specific business needs[3]. Further products include Splunk Cloud and Splunk Light, which offers log search and analysis for smaller IT environments[4].

In 2017, Splunk introduced Splunk Insightsfor ransomware, an analytics tool for assessing and investigating potential threats by ingesting event logs from multiple sources. The software is targeted toward smaller organisations like universities. The company also launched Splunk Insights for AWS Cloud Monitoring, a service to facilitate enterprises' migration to Amazon Web Services' cloud [5].

Artificial Intelligence & Augmented Reality 

Splunk has further expanded its Artificial Intelligence and Machine Learning capabilities to deliver a modern IT Operations suite that includes infrastructure monitoring, service monitoring and automation.

Lastly, Splunk Connected Experiences delivers insights through augmented reality (AR), mobile devices like the iPhone, and mobile applications.  It provides users with the ability to access their data at any time. Splunk Business Flow brings the power of data to businesses who can now easily explore and visualise their business processes and customer experiences to make data-driven decisions that help increase the bottom line.

Find out more about the HAN-GINS Cloud Technology UCITS ETF (SKYY)

As of 30th July 2019, the HAN-GINS Cloud Technology UCITS ETF (SKYY) held 3.39% of its weight in Splunk Inc. 

Read our SKYY Whitepaper "Ahead in the Clouds" here

Article Date: 16th May 2019. 

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